:root{--ink:#141414;--paper:#f5f1e8;--cream:#fffaf1;--lime:#a6ff00;--orange:#f56a3a;--mint:#c8f3df;--yellow:#ffd95e;--pink:#ffb9a8;--blue:#b9ddff;--muted:#565b61;--white:#fffdf8;--shadow:8px 8px 0 var(--ink);--max:1180px}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;line-height:1.48;overflow-x:hidden}a{color:inherit}button,input,textarea{font:inherit}button{cursor:pointer}.wrap{width:min(var(--max),calc(100% - 32px));margin:auto}.site-shell{isolation:isolate}.topbar{position:sticky;top:0;z-index:100;background:rgba(20,20,20,.97);border-bottom:2px solid #000;backdrop-filter:blur(10px)}.nav{height:76px;display:flex;align-items:center;justify-content:space-between;gap:24px}.brand{display:flex;align-items:center;text-decoration:none}.brand-logo{width:214px;max-width:44vw;height:auto;display:block}.navlinks{display:flex;gap:24px;align-items:center}.navlinks a{color:#fff;text-decoration:none;font-size:.92rem;font-weight:850;opacity:.9}.navlinks a:hover{opacity:1}.pill-btn{border:2px solid var(--ink);border-radius:999px;padding:12px 18px;font-weight:950;background:var(--lime);color:var(--ink);box-shadow:4px 4px 0 #000;text-decoration:none;display:inline-flex;align-items:center;gap:8px;transition:.18s}.pill-btn:hover{transform:translate(-2px,-2px);box-shadow:7px 7px 0 #000}.pill-btn.dark{background:var(--ink);color:#fff;box-shadow:4px 4px 0 var(--orange)}.pill-btn.ghost{background:transparent;box-shadow:none}.hero{padding:74px 0 54px}.hero-grid{display:grid;grid-template-columns:1.03fr .97fr;gap:52px;align-items:center}.eyebrow{display:inline-flex;padding:8px 12px;border:2px solid var(--ink);border-radius:999px;background:var(--yellow);font-weight:950;font-size:.82rem;transform:rotate(-1deg)}.mobile-copy{display:none}h1{font-size:clamp(3.35rem,8vw,7.35rem);line-height:.86;letter-spacing:-.075em;margin:22px 0 24px;font-weight:1000}.highlight{position:relative;display:inline-block;z-index:0}.highlight:before{content:"";position:absolute;left:-.03em;right:-.03em;bottom:.03em;height:.32em;background:var(--lime);border-radius:.14em;z-index:-1;transform:rotate(-1deg)}.lede{font-size:clamp(1.05rem,2vw,1.32rem);max-width:690px;font-weight:650;color:#33383d}.hero-actions{display:flex;gap:14px;flex-wrap:wrap;margin:30px 0 20px}.reassurance{display:flex;align-items:center;gap:12px;font-weight:820;color:#3b4045;max-width:650px}.smiley{width:38px;height:38px;border:2px solid var(--ink);border-radius:50%;background:var(--yellow);display:grid;place-items:center;box-shadow:3px 3px 0 var(--ink)}.hero-art{position:relative;min-height:535px}.blob{position:absolute}.blob.a{width:420px;height:420px;right:4px;top:35px;background:var(--lime);border-radius:42% 58% 61% 39%/55% 38% 62% 45%;transform:rotate(9deg)}.blob.b{width:220px;height:190px;left:10px;bottom:16px;background:var(--yellow);border-radius:55% 45% 38% 62%/49% 58% 42% 51%;transform:rotate(-12deg)}.browser{position:absolute;left:44px;right:0;top:94px;background:#fefbf5;border:3px solid var(--ink);border-radius:20px;box-shadow:var(--shadow);overflow:hidden;transform:rotate(-1.4deg);animation:floaty 5s ease-in-out infinite}@keyframes floaty{50%{transform:rotate(.5deg) translateY(-10px)}}.browser-bar{height:44px;background:#ece4d8;border-bottom:3px solid var(--ink);display:flex;align-items:center;gap:7px;padding:0 14px}.dot{width:11px;height:11px;border:2px solid var(--ink);border-radius:50%}.dot:nth-child(1){background:var(--orange)}.dot:nth-child(2){background:var(--yellow)}.dot:nth-child(3){background:var(--mint)}.mini-site{display:grid;grid-template-columns:1.1fr .9fr;gap:24px;padding:28px}.mini-logo{font-weight:1000;font-size:.9rem}.mini-site h3{font-size:2.2rem;line-height:.95;letter-spacing:-.05em;margin:36px 0 12px}.mini-site p{font-size:.86rem;font-weight:650;color:#555}.mini-cta{display:inline-flex;background:#0f5f41;color:white;border:2px solid var(--ink);border-radius:999px;padding:9px 13px;font-size:.74rem;font-weight:950}.mini-photo{height:255px;border-radius:18px;border:3px solid var(--ink);background:linear-gradient(135deg,#6a3c24,#e4a968 55%,#f1dfc3);position:relative;overflow:hidden}.mini-photo:before{content:"";position:absolute;inset:18px 36px 42px;border-radius:48%;background:linear-gradient(#f0c387 0 22%,#5d2c14 22% 39%,#4d8b4f 39% 47%,#dc8b4e 47% 63%,#7a381b 63% 78%,#f0c387 78%);border:2px solid rgba(0,0,0,.3);transform:rotate(-4deg);box-shadow:0 15px 25px rgba(0,0,0,.28)}.scribble,.stamp{font-family:"Comic Sans MS","Bradley Hand",cursive;font-weight:950}.scribble{position:absolute;font-size:1rem;line-height:1.05;transform:rotate(7deg)}.scribble.s1{right:-4px;top:18px}.scribble.s2{left:-2px;bottom:48px;transform:rotate(-8deg)}.stamp{position:absolute;right:16px;bottom:-8px;background:var(--white);border:3px solid var(--ink);padding:12px 14px;border-radius:16px;box-shadow:5px 5px 0 var(--ink);transform:rotate(5deg);max-width:220px;text-align:center}.marquee{border-block:3px solid var(--ink);background:var(--ink);color:white;overflow:hidden;white-space:nowrap}.marquee-track{display:inline-block;padding:14px 0;font-weight:950;text-transform:uppercase;letter-spacing:.04em;animation:marquee 24s linear infinite}.marquee-track span{margin:0 28px;color:var(--lime)}@keyframes marquee{to{transform:translateX(-50%)}}section{padding:84px 0}.section-kicker{font-size:.82rem;font-weight:950;text-transform:uppercase;letter-spacing:.14em;margin-bottom:12px}.section-title{font-size:clamp(2.35rem,5vw,4.8rem);line-height:.95;letter-spacing:-.06em;margin:0 0 18px;font-weight:1000}.section-copy{font-size:1.08rem;max-width:760px;color:#41464c;font-weight:650}.pain,.dark{background:var(--ink);color:white}.pain .section-copy,.dark .section-copy{color:#d4d8dc}.pain-grid,.needs-grid,.pillars-grid,.process-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:38px}.pain-card,.need-card,.pillar,.step,.package,.info-card,.work-card{border:3px solid var(--ink);border-radius:24px;padding:26px;box-shadow:6px 6px 0 var(--ink)}.pain-card{min-height:240px;color:var(--ink)}.pain-card:nth-child(1){background:var(--pink)}.pain-card:nth-child(2){background:var(--yellow)}.pain-card:nth-child(3){background:var(--mint)}.pain-card:nth-child(4){background:var(--orange)}.pain-card h3,.need-card h3{font-size:1.4rem;line-height:1.05;margin:12px 0 9px}.pain-card p,.need-card p,.pillar p,.step p{font-weight:690}.pillars,.needs,.plain{background:var(--cream)}.pillars-grid{grid-template-columns:repeat(3,1fr)}.pillar:nth-child(1){background:var(--pink)}.pillar:nth-child(2){background:var(--mint)}.pillar:nth-child(3){background:var(--lime)}.pillar h3{font-size:2rem;line-height:.98;letter-spacing:-.05em;margin:24px 0 12px}.needs-grid{grid-template-columns:repeat(4,1fr)}.need-card{background:#fff}.process{background:linear-gradient(180deg,#dff8ed,#c8efe2);border-block:3px solid var(--ink)}.process-grid{grid-template-columns:repeat(3,1fr)}.step{background:rgba(255,255,255,.6);min-height:230px}.step-num{width:50px;height:50px;border-radius:50%;border:3px solid var(--ink);display:grid;place-items:center;font-size:1.2rem;font-weight:1000;background:var(--lime);margin-bottom:22px}.step:nth-child(2) .step-num{background:var(--orange)}.step:nth-child(3) .step-num{background:var(--yellow)}.pricing-story{background:var(--paper)}.pricing-intro{display:grid;grid-template-columns:.9fr 1.1fr;gap:42px;align-items:end}.sub-stack{display:flex;gap:10px;flex-wrap:wrap;margin-top:28px}.sub-chip{border:2px solid var(--ink);border-radius:999px;padding:9px 13px;background:#fff;font-weight:900;font-size:.86rem}.agency-vs{display:grid;grid-template-columns:1fr 90px 1fr;gap:18px;align-items:stretch;margin-top:38px}.price-card{border:3px solid var(--ink);border-radius:30px;padding:30px;background:white;box-shadow:8px 8px 0 var(--ink)}.price-card.bad{background:#eee8df;color:#444;transform:rotate(-1deg)}.price-card.good{background:var(--lime);color:var(--ink);transform:rotate(1deg)}.price-card .tag{display:inline-block;border:2px solid var(--ink);border-radius:999px;padding:6px 10px;background:white;font-weight:1000;font-size:.73rem;text-transform:uppercase;letter-spacing:.08em}.price-card h3{font-size:clamp(2rem,4vw,3.35rem);line-height:.95;letter-spacing:-.055em;margin:20px 0 16px}.monthly-price{font-size:3.3rem;font-weight:1000;letter-spacing:-.06em;text-decoration:line-through;text-decoration-thickness:5px;text-decoration-color:var(--orange)}.forever{font-weight:1000;text-transform:uppercase;letter-spacing:.12em;font-size:.75rem}.vs-badge{align-self:center;justify-self:center;width:74px;height:74px;border:3px solid var(--ink);border-radius:50%;display:grid;place-items:center;background:var(--orange);color:white;font-weight:1000;box-shadow:5px 5px 0 var(--ink);transform:rotate(-7deg)}.pricing-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:34px}.price-step{border:3px solid var(--ink);border-radius:24px;padding:24px;background:white;min-height:190px;box-shadow:5px 5px 0 var(--ink)}.price-step:nth-child(2){background:var(--mint)}.price-step:nth-child(3){background:var(--yellow)}.price-step strong{display:block;font-size:2rem;line-height:1;letter-spacing:-.04em;margin-bottom:10px}.zero-line{margin-top:28px;border:3px solid var(--ink);border-radius:28px;background:var(--ink);color:white;padding:28px 30px;display:flex;justify-content:space-between;align-items:center;gap:24px;box-shadow:8px 8px 0 var(--orange)}.zero-line strong{font-size:clamp(2.1rem,5vw,4.8rem);line-height:.9;letter-spacing:-.06em;color:var(--lime)}.plumber{background:var(--yellow);border-block:3px solid var(--ink);padding:52px 0}.plumber blockquote,.quote-band blockquote{margin:0;font-size:clamp(2rem,5vw,4.4rem);line-height:.97;font-weight:1000;letter-spacing:-.055em}.newsletter{padding:56px 0;background:var(--ink);color:white}.newsletter-grid{display:grid;grid-template-columns:1fr .9fr;gap:50px;align-items:center}.newsletter h2{font-size:clamp(2rem,4vw,4rem);line-height:.95;letter-spacing:-.05em;margin:0 0 12px}.signup{display:flex;background:white;border:3px solid var(--ink);border-radius:999px;overflow:hidden;padding:5px;box-shadow:7px 7px 0 var(--orange)}.signup input{flex:1;border:0;outline:0;padding:0 16px;min-width:0}.signup button{border:0;background:var(--lime);border-radius:999px;padding:12px 18px;font-weight:950}.form-note{font-size:.78rem;color:#bfc3c7;margin-top:12px}.final-cta{background:var(--orange);border-block:3px solid var(--ink)}.final-inner{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}.final-inner p{font-size:1.08rem;font-weight:700}.cta-box{background:#fff;border:3px solid var(--ink);border-radius:28px;padding:28px;box-shadow:8px 8px 0 var(--ink)}footer{background:var(--ink);color:white;padding:28px 0}.foot{display:flex;align-items:center;justify-content:space-between;gap:20px}.modal{position:fixed;inset:0;background:rgba(0,0,0,.68);z-index:300;display:none;place-items:center;padding:20px}.modal.open{display:grid}.modal-card{width:min(720px,100%);background:var(--paper);border:3px solid var(--ink);border-radius:28px;padding:28px;box-shadow:12px 12px 0 var(--lime);position:relative}.close{position:absolute;right:16px;top:14px;border:0;background:transparent;font-size:2rem}.modal-card h2{font-size:2.4rem;line-height:.95;letter-spacing:-.05em;margin:10px 50px 14px 0}.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:20px}.form-grid input,.form-grid textarea{width:100%;border:2px solid var(--ink);border-radius:15px;padding:13px;background:#fff}.form-grid .full{grid-column:1/-1}.form-grid textarea{min-height:120px}.submit{margin-top:14px;border:2px solid var(--ink);border-radius:999px;padding:12px 18px;background:var(--lime);font-weight:950;box-shadow:4px 4px 0 var(--ink)}.reveal{opacity:0;transform:translateY(18px);transition:.55s ease}.reveal.show{opacity:1;transform:none}

/* pricing page */
.pricing-hero{padding:72px 0 50px}.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:38px}.package{background:#fffdf8;display:flex;flex-direction:column}.package:nth-child(2){background:var(--lime);color:var(--ink)}.package .label{font-size:.78rem;font-weight:1000;letter-spacing:.12em;text-transform:uppercase}.package h2{font-size:2.2rem;line-height:.97;letter-spacing:-.05em;margin:15px 0 6px}.package .price{font-size:3.3rem;font-weight:1000;letter-spacing:-.06em}.package .one{font-weight:950;text-transform:uppercase;letter-spacing:.12em;font-size:.72rem;margin-bottom:18px}.package p,.package li{font-weight:680}.package ul{padding-left:20px;margin:14px 0 26px}.package li{margin:8px 0}.package .pill-btn{margin-top:auto;align-self:flex-start}.work-block{display:grid;grid-template-columns:.8fr 1.2fr;gap:28px;margin-top:34px}.work-card{background:white}.work-card.price{background:var(--lime);color:var(--ink)}.work-card .big{font-size:4.5rem;font-weight:1000;line-height:.9;letter-spacing:-.07em}.work-card ul{columns:2;gap:28px;padding-left:20px}.ownership-grid,.faq-grid,.pay-steps{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:32px}.info-card{background:white}.info-card h3{font-size:1.5rem;margin:0 0 10px}.quote-band{background:var(--yellow);border-block:3px solid var(--ink);padding:52px 0}.faq details{border:3px solid var(--ink);border-radius:22px;padding:19px 22px;background:white;box-shadow:4px 4px 0 var(--ink)}.faq summary{font-size:1.15rem;font-weight:950;cursor:pointer}.faq details p{font-weight:670;color:#444}.pay-step{border:3px solid var(--ink);border-radius:24px;padding:26px;background:white;box-shadow:5px 5px 0 var(--ink)}.pay-step strong{font-size:2rem;display:block;line-height:1;letter-spacing:-.04em;margin-bottom:8px}

@media(max-width:900px){.hero-grid,.pricing-intro,.newsletter-grid,.final-inner,.price-grid,.work-block,.ownership-grid,.faq-grid,.pay-steps{grid-template-columns:1fr}.pain-grid,.needs-grid,.pillars-grid,.process-grid,.pricing-steps{grid-template-columns:1fr 1fr}.agency-vs{grid-template-columns:1fr}.vs-badge{display:none}.hero-art{min-height:500px}.navlinks a:not(.pill-btn){display:none}.brand-logo{width:175px}.work-card ul{columns:1}}
@media(max-width:620px){.pain-grid,.needs-grid,.pillars-grid,.process-grid,.pricing-steps{grid-template-columns:1fr}.hero{padding-top:50px}.hero-art{min-height:430px}.zero-line,.foot{align-items:flex-start;flex-direction:column}.form-grid{grid-template-columns:1fr}.nav{height:68px;gap:12px}.pill-btn{padding:10px 14px}.brand-logo{width:165px;max-width:48vw}.eyebrow{font-size:.78rem;padding:7px 11px;white-space:nowrap}.eyebrow .desktop-copy{display:none}.eyebrow .mobile-copy{display:inline}}


/* Accessibility: acid-lime surfaces always use dark text. */
.price-card.good,
.price-card.good h3,
.price-card.good p,
.price-card.good strong,
.price-card.good .tag,
.package:nth-child(2),
.package:nth-child(2) h2,
.package:nth-child(2) p,
.package:nth-child(2) li,
.package:nth-child(2) .label,
.package:nth-child(2) .price,
.package:nth-child(2) .one,
.work-card.price,
.work-card.price h3,
.work-card.price p,
.work-card.price strong,
.work-card.price .label,
.pillar:nth-child(3),
.pillar:nth-child(3) h3,
.pillar:nth-child(3) p,
.signup button,
.submit {
  color: var(--ink);
}


/* Nav CTA: lime uses dark text for contrast. */
.navlinks a.pill-btn{color:var(--ink)}


/* Before/after proof artwork */
.proof-gallery{display:grid;gap:28px;margin-top:38px}
.proof-art{margin:0;border:3px solid var(--ink);border-radius:28px;overflow:hidden;background:#fff;box-shadow:8px 8px 0 var(--ink)}
.proof-art img{display:block;width:100%;height:auto}
.proof-art.primary{transform:rotate(-.2deg)}
.proof-art.secondary{width:min(850px,82%);justify-self:center;transform:rotate(.25deg);box-shadow:8px 8px 0 var(--orange)}
@media(max-width:620px){.proof-gallery{gap:20px;margin-top:28px}.proof-art,.proof-art.secondary{width:100%;border-radius:20px;transform:none;box-shadow:5px 5px 0 var(--ink)}.proof-art.secondary{box-shadow:5px 5px 0 var(--orange)}}


/* Final homepage showcase artwork */
.hero-showcase-card{position:absolute;inset:8px -26px 4px -8px;margin:0;display:flex;align-items:center;justify-content:center;animation:showcaseFloat 5s ease-in-out infinite}
.hero-showcase-card img{display:block;width:108%;max-width:none;height:auto;border-radius:24px}
@keyframes showcaseFloat{0%,100%{transform:rotate(-.8deg) translateY(0)}50%{transform:rotate(.35deg) translateY(-10px)}}
@media(max-width:900px){.hero-art{min-height:0;aspect-ratio:4/3;margin-top:12px}.hero-showcase-card{inset:0 -12px 0 -12px}.hero-showcase-card img{width:104%}}
@media(max-width:620px){.hero-art{min-height:0;aspect-ratio:4/3;margin-top:22px}.hero-showcase-card{inset:0 -8px}.hero-showcase-card img{width:102%;border-radius:18px}}
@media(prefers-reduced-motion:reduce){.hero-showcase-card{animation:none}}


/* Early subscription-positioning statement */
.plumber-early{padding:58px 0}
.plumber-support{max-width:980px;margin:24px 0 0;font-size:clamp(1rem,1.7vw,1.28rem);font-weight:800;line-height:1.45}
.plumber-support strong{font-weight:1000}
@media(max-width:620px){.plumber-early{padding:40px 0}.plumber-support{margin-top:18px;font-size:1rem}}